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NUDIE JEANS CAMPAIGN

Brief from NKH
Create a campaign for Nudie Jeans.
Focus on the biggest city in Norway; Oslo, Bergen and Trondheim
Goal
The audience should know about the benefits of Nudie Jeans
 The audience should know about Nudie Repairshop and what the repairshop has to offer
Insight
Nudie Jeans is the pants with many lifes
Consept 
«Break in and break out your Nudies with #NudieLife»

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Target audience

Primary: Men and woman, age 20 – 25 years old
Secondary: Boys and girls, age 16-20 years old
Tertiary: Permanent customers
«How can we make Nudie Jeans to a top of mind product and get the audience 
to buy Nudie Jeans next time they are going to the store?» 

Channels

The campaign starts with marketing in and outside stores (The employees at Carlings shall use Tshirt and Jeans Nudie during the promotional period)

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Inspiration wall in dressing room with the hashtag #NUDIELIFE.
film
The campaign shall be shared at social media; Facebook, Instagram and Youtube.
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Promo video and casevideo for the employees at Carlings who is the innovators for the hashtag #NUDIELIFE
 Sponsorship of artist at VGLista and activities at VGlista
Skjermbilde 2015-08-30 kl. 14.44.11

The Effect of the campaign

The effect of this campaign is that whether you are Nudie fan or not, this is something you should be involved in.

By spreading the Nudie concept and showing how to use them, the audience will percieve another view on the Jeans.

Nudie important values ​​appears in the campaign and this will show the customers why they should buy the pants and give a deeper understanding of the brand.

Nudie Jeans focuses on «repair, reuse, recycle.» Nudie Jeans USP is the Repair Shop, which is a store that repairs your pants, if they get worn out or get holes. The Repair Shop is going to be opened in Oslo, but to spread this campaign to the largest urban areas, we have issued a proposal to open pop up repair shops in Trondheim and Bergen as well.

This is a school project

asie