The campaign starts with marketing in and outside stores (The employees at Carlings shall use Tshirt and Jeans Nudie during the promotional period)
The Effect of the campaign
The effect of this campaign is that whether you are Nudie fan or not, this is something you should be involved in.
By spreading the Nudie concept and showing how to use them, the audience will percieve another view on the Jeans.
Nudie important values appears in the campaign and this will show the customers why they should buy the pants and give a deeper understanding of the brand.
Nudie Jeans focuses on «repair, reuse, recycle.» Nudie Jeans USP is the Repair Shop, which is a store that repairs your pants, if they get worn out or get holes. The Repair Shop is going to be opened in Oslo, but to spread this campaign to the largest urban areas, we have issued a proposal to open pop up repair shops in Trondheim and Bergen as well.
This is a school project