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DIOR CAMPAIGN

Brief from NKH

Dior wants to make a campaign for its Rouge Dior Lipstick, but want something new one that they have done previously. The campaign has to be artistically, but the goal of the campaign is to increase sales and create involvement.

Goal

Our goal with this campaign is to attract younger audiences to Dior and increase their sales. Simultaneously identify girls about what kind of personal style they have.

Insight

Through clothing indicates who we are as individuals. The way we dress tells a story about us, where we’ve been, what we’ve done and who we are and who we want to be.

 «The same applies when it comes to makeup; everyone has a favorite  lipstick color. Just your favorite color tells a lot about you, your interests and personality.»

Concept

Which Dior girl are you? Are you the sweet , sassy , rock or urban.

The campaign will relate to the young girls personality and still. This way we will get our audience ‘s attention and it’s no longer just about an lipstick, but who they are as individual.

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Target audience

The campaign is aimed at young girls, since this age they are more mature and they want to experiment more by trying to find their personality. Our innovators aged is 20-25 years old and in that age they have influence the younger audience, because of they man have younger siblings or friends who find them inspirational. So therefore we have divided audience in various sectors:

Primary: Girls and woman, age 20 – 25 years old.

Secondary: Girls and woman, age 16-18 years old.

Tertiary: Adult women, age 30-50 years old .

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Channels

Since this an fashion campaign we decided to use following channel selection:

Ads for magazines like: Det nye, Vogue and Elle. 

O JENTEOr lipstick psd_nyRØD JENTErød lipstick_ny-2vet ikker - jente_ny kopi12071659_1640315896251301_1163813866_nrose lipstick psd_nySkjermbilde 2015-10-23 kl. 12.24.05Skjermbilde 2015-10-23 kl. 12.22.53Skjermbilde 2015-10-23 kl. 12.24.14

Posters for the stores 

Dior roug lipstickferdigalle sammen

Skjermbilde 2015-10-23 kl. 12.24.35 copyghdiortreatment2 

Lipstick comes in a little box, this is the outside of the boxes we decided design for only this campaign. 

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The campaign will be shared at social media; Facebook and Instagram.

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My amazing crew

Project manager/ Art director/ Copywriter/ Planner: Asie Ali

Illustrator: Zareen Islam

Photographer: Camilla Hay Jenssen

Makeup artist: Guddy Gake & Abba Nije

Stylist: Kerly L.P. Cobos

Modell: Avista Farag, Undis R.Heger, Bojan Celiise Farag,