Brief from NKH
Dior wants to make a campaign for its Rouge Dior Lipstick, but want something new one that they have done previously. The campaign has to be artistically, but the goal of the campaign is to increase sales and create involvement.
Our goal with this campaign is to attract younger audiences to Dior and increase their sales. Simultaneously identify girls about what kind of personal style they have.
Through clothing indicates who we are as individuals. The way we dress tells a story about us, where we’ve been, what we’ve done and who we are and who we want to be.
«The same applies when it comes to makeup; everyone has a favorite lipstick color. Just your favorite color tells a lot about you, your interests and personality.»
Which Dior girl are you? Are you the sweet , sassy , rock or urban.
The campaign will relate to the young girls personality and still. This way we will get our audience ‘s attention and it’s no longer just about an lipstick, but who they are as individual.
The campaign is aimed at young girls, since this age they are more mature and they want to experiment more by trying to find their personality. Our innovators aged is 20-25 years old and in that age they have influence the younger audience, because of they man have younger siblings or friends who find them inspirational. So therefore we have divided audience in various sectors:
Primary: Girls and woman, age 20 – 25 years old.
Secondary: Girls and woman, age 16-18 years old.
Tertiary: Adult women, age 30-50 years old .
Since this an fashion campaign we decided to use following channel selection:
Ads for magazines like: Det nye, Vogue and Elle.
Posters for the stores
Lipstick comes in a little box, this is the outside of the boxes we decided design for only this campaign.
The campaign will be shared at social media; Facebook and Instagram.
My amazing crew
Project manager/ Art director/ Copywriter/ Planner: Asie Ali
Illustrator: Zareen Islam
Photographer: Camilla Hay Jenssen
Makeup artist: Guddy Gake & Abba Nije
Stylist: Kerly L.P. Cobos
Modell: Avista Farag, Undis R.Heger, Bojan Celiise Farag,